Today, advances in digital technology and changing consumer behaviour has created an era of unprecedented complexity and opportunity for clients. Media is now an ecosystem that includes bought, owned and earned communications. In this new era, Carat is redefining the role of a media agency. Our people understand how media can drive business value better than anyone else. We move beyond the provision of media savings and exploit the new era of media to deliver greater business value to our clients.
After successful merger of two global communication groups – Aegis Media and Dentsu in 2013, the the first truly global communications network for the digital age – Dentsu Aegis Network was formed. Distinctive and innovative range of products and services include marketing and communications strategies through digital creative execution, media planning and buying, mobile applications, SEO, content creation, brand tracking and marketing analytics. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its agency brands Carat, Vizeum, iProspect, Isobar and Data2Decisions make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients
Carat – Redefining Media